Let's Build Anyway

Thesis

Writing studio for founders

The alpha is in the messaging.

You stay focused on building the company. We make sure the world hears from the person building it.

The case

Tech companies like Tesla, a16z, Coinbase, and HEY stand out because they have a strong founder point of view. They don't rely on legacy media to tell their story or explain what they believe. Their founders do.

You need an excellent product to succeed. That's table stakes.

But to stand out in the market, your customers need to hear from you. They need to resonate with your why, your journey, and your mission.

The offer

We know you're busy. That's where we come in- we take the ideas in your head and turn them into a body of work.

  • Your perspective.
  • Your story.
  • Your point of view.

You stay focused on building the company. We make sure the world hears from the person building it.

Evidence

Founders that have a voice

The founders who shaped how their companies are understood did it in their own words- not through a press release.

A post by David Heinemeier Hansson about Omarchy growing fast and the need to build a proper institution.
Now it's time to build a proper institution. Durable, resilient, and competent.
X · @dhh
David Heinemeier Hansson Basecamp & HEY- on turning Omarchy into an institution Read →
Marc Andreessen's essay It's Time to Build, published on the a16z site.
Part of the problem is clearly foresight, a failure of imagination. But the other part of the problem is what we didn't do in advance, and what we're failing to do now.
a16z · It's Time to Build
Marc Andreessen a16z- the essay that named a decade Read →
A post by Brian Armstrong reflecting a year after his mission-focused company blog post.
It wasn't easy to go through at the time, but looking back, it turned out to be one of the most positive changes I've made at Coinbase.
X · @brian_armstrong
Brian Armstrong Coinbase- on running a mission-focused company Read →
Tobi Lütke's memo, Reflexive AI usage is now a baseline expectation at Shopify.
We are entering a time where more merchants and entrepreneurs could be created than any other time in history.
X · @tobi
Tobi Lütke Shopify- publishing the internal memo himself Read →

Clients

Companies we serve

01-03Process

How it works

  1. 01

    We talk.

    We'll meet once to unpack your story, ideas, and point of view. From that conversation, we'll build a design guide around your voice.

  2. 02

    You approve the direction.

    Each month, you'll receive an outline of the upcoming articles. Give us your feedback verbally, and we'll take it from there.

  3. 03

    We write, refine & publish.

    We'll make the changes, send you the draft for a final look, and publish once you're happy.

That's it. Most of the editing happens asynchronously, so you can stay focused on your work instead of spending hours in meetings or reviewing drafts.

Engagements

Packages

Voice

$2,500 / month

  • 2 thought pieces (published on LinkedIn or Twitter)
  • 6-8 supporting posts
  • Voice session
  • Asynchronous editing sessions

Alpha Leadership

$5,000 / month

  • Articles published in Substack
  • 2 thought pieces (published on LinkedIn or Twitter)
  • 10 supporting posts
  • Voice session
  • 4 Tech Current Event Posts (published after a big tech news story is released)
  • Asynchronous editing sessions

Next

One conversation is all it takes to start.

Tell us what you're building and what you believe about it. We'll handle the rest.

Start a conversation Or write to hello@letsbuildanyway.com